Revolutionizing Hair Artistry with
AI-Powered Innovation
Where technology meets beauty expertise, transforming the salon experience for professionals and clients alike.
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Meet Bob Salem:
Beauty Industry Visionary
With 15 years at L'Oréal across New York City, Paris, and Rio de Janeiro, Bob Salem has established himself as a transformative force in the beauty industry. His remarkable career includes leading Maybelline's worldwide launch, growing it from a $300 million american brand to the world's first $1 billion color cosmetics company in just two years.
Bob's expertise extends throughout the professional salon world, where he spearheaded the European launch of L'Oréal's Redken and later led Aveda to record sales through innovative product initiatives and strategic restructuring.
A Vision for Beauty's Digital Future
After decades leading global beauty brands, Bob Salem identified a critical industry gap: the disconnect between innovative beauty products and technological advancement. This insight led him to launch his IVIBE Agent, a revolutionary initiative designed to transform an industry anchored in traditional practices.
Industry Transformation
Empowering stylists with AI tools to enhance expertise, streamline workflows, and unlock new levels of creativity.
Technology as Assistant
Technology enhances artistic talent, serving as an oracle for techniques and trends rather than replacing human artistry.
Introducing IVIBE:
Your AI Styling Assistant
Unleash the power of IVIBE – Interactive Virtual Intelligence Based on Experience. Forged by The IVI Data Science, this groundbreaking AI agent seamlessly merges cutting-edge technology with the timeless artistry of the beauty industry.
Diagnose with Precision
Instantly analyze a client's hair, skin, and facial features from a simple photo to recommend the perfect course of action.
Elevate Consultations
Combine your professional expertise with data-driven insights for truly personalized client experiences.
Master New Techniques
Access an evolving library of techniques, trends, and ideas to stay at the cutting edge of the industry.
Grow Your Craft
The AI assistant learns from your unique style, becoming a personalized coach that helps you reach your full potential.
Join the Beauty Revolution
Bob Salem's career exemplifies the power of vision and innovation. From building billion-dollar brands to pioneering new technologies, his focus has always been on shaping beauty's future.
With a Bachelor's in Economics from Claremont McKenna College, Bob is also a sought-after speaker on applied vision for a sustainable world. His strategic initiatives through LYVE deliver new asset classes spanning sciences, services, generative AI, and education.
"Technology should not replace the artist, but rather serve as a powerful assistant, an oracle of techniques and trends that helps you achieve your best work."
- Bob Salem, Founder